Online sales of groceries have seen significant growth in Europe in recent years, and this trend is expected to continue in the coming years.
According to a report from the European Commission, the online grocery market in Europe was worth an estimated €14.3 billion in 2018 and is projected to reach €35.2 billion by 2023. This represents a compound annual growth rate of 19.9% over the five-year period.
There are several factors driving the growth of online grocery sales in Europe. One of the main drivers is the increasing adoption of e-commerce and online shopping in general. As more and more people become comfortable with making purchases online, they are also more likely to purchase groceries online.
Another factor contributing to the growth of online grocery sales is the convenience and time-saving aspect of shopping online. With busy schedules and hectic lifestyles, many people find it easier to shop for groceries online rather than having to physically go to a store.
In addition, the COVID-19 pandemic has also played a role in the growth of online grocery sales. With lockdowns and social distancing measures in place, many people have turned to online grocery shopping as a way to get the items they need while minimizing their exposure to the virus.
Overall, the growth of online grocery sales in Europe is expected to continue as more and more people become comfortable with the idea of shopping for groceries online and as the convenience and time-saving aspect of online shopping becomes increasingly appealing.