Blockchain technology has the potential to revolutionize the fast-moving consumer goods (FMCG) e-commerce industry. FMCG refers to products that are consumed quickly and have a relatively low price point, such as food, beverages, and household items.

One of the main ways that blockchain can benefit the FMCG e-commerce industry is by improving supply chain transparency and efficiency. Because blockchain is a decentralized and transparent ledger, it allows for the tracking and traceability of products throughout the supply chain. This can help to reduce the risk of fraud and counterfeiting, and it can also help to improve the efficiency of the supply chain by reducing the need for intermediaries.

In addition, blockchain can also potentially improve the customer experience in the FMCG e-commerce industry. For example, it could be used to verify the authenticity and quality of products, which can help to increase consumer trust and confidence. It could also be used to streamline the payment process, reduce transaction fees and directly reward customer behavior. 

Overall, it is clear that blockchain has the potential to significantly impact the FMCG e-commerce industry. While it is still in the early stages of adoption, it is likely that we will see more and more use cases for blockchain in the coming years.